WHO WE ARE
Le Rustique was born from a shared belief among a group of young Vietnamese individuals that well-being should begin in the spaces we inhabit and the air we breathe. As modern industries grow rapidly, so too does the impact of chemicals and synthetic materials on our daily lives. In response, we created Le Rustique not just as a brand but as a movement toward a more conscious, balanced, and sustainable way of living.
Rooted in Vietnam and inspired by nature’s healing power, Le Rustique offers aromatherapy-based scented candles and natural wellness products that are safe for both body and environment. Every scent is carefully selected to restore calm, reconnect the senses, and elevate everyday moments into rituals of mindfulness and serenity.
We believe that true well-being goes beyond personal care; it is a shared responsibility. That’s why our mission is to create a community-driven ecosystem built on sustainable values and harmony with nature, empowering people to live healthier and more fulfilling lives.
Our vision is to nurture a society where wellness is not reactive but preventive, where natural products are used to support daily health and holistic self-care.
At Le Rustique, we don't just craft candles. We craft experiences that hold meaning, carry memories, and gently remind you to slow down, breathe, and live well with nature, not against it.
Safe & Gentle Formulations
At Le Rustique, safety and gentleness are the uncompromising foundations of every product we create. Grounded in the principles of aromatherapy, each formulation is developed in-house to support physical and emotional well-being in a natural, lasting, and sustainable way.
Our products are made exclusively from plant-based, non-toxic ingredients highlighted by world-class, certified organic essential oils. We carefully select only those that meet the highest international standards, including USDA Organic and Organic EU certifications.
To ensure maximum safety for daily use, all formulations undergo routine GC-MS testing at QUATEST 3, one of Vietnam’s leading independent quality assurance laboratories. This rigorous process guarantees that every Le Rustique product is free from harmful substances and safe for long-term use.
We believe a high-quality product is not just about a pleasing scent—it is about delivering trusted, safe, and therapeutic care for you and your living space every single day.
Minimalism & Refinement
At Le Rustique, minimalism is more than an aesthetic; it’s a philosophy that guides the way we create wellness products. From each bottle of essential oil to every handcrafted candle, our formulas are thoughtfully distilled from nature: nothing excessive, nothing artificial, only what is truly essential and deeply effective.
We embrace simplicity because we believe that purity fosters balance, helping us reconnect with ourselves and the natural world on a deeper level.
We value refinement because each Le Rustique creation is more than an object; it is a quiet blend of artistry, aromatherapy, and care. It brings lightness and calm to your space, gently elevating your everyday experience.
Rooted in the rhythm of slow living, we create scents that are not merely fragrances but mindful moments. Each aroma invites you to pause, breathe, and savor the present with clarity and grace.
Sustainability & Friendly
At Le Rustique, we believe that true sustainability means living in harmony with both nature and the community. Every product we create reflects this belief, crafted with environmentally friendly, biodegradable materials and a strong commitment to reducing plastic, nylon, and other non-decomposable elements in our packaging and production.
We are continuously working toward a more circular approach, including the development of refillable products that offer customers a convenient and cost-effective solution while encouraging a greener, low-waste lifestyle.
Our mission goes beyond products. A portion of our business revenue is dedicated to supporting local communities through meaningful initiatives, providing assistance to children, underprivileged families, and those in need across Vietnam. We believe in giving back, fostering a culture of compassion and shared growth.
At Le Rustique, we do not only create good products; we remain steadfast in our commitment to ethical living, environmental responsibility, and a future where sustainability is not a choice but a way of life.
Empowering Communities
At Le Rustique, we believe that every handcrafted product carries a story, and behind each story is a community worth nurturing. That’s why we choose to collaborate with local artisans, not just to preserve traditional craft, but to empower livelihoods through fair trade practices, respectful partnerships, and meaningful work.
From our iconic cinnamon bark candle containers to our hand-finished packaging, every detail reflects the spirit of Vietnamese craftsmanship. By offering fair wages and ethical working conditions, we ensure that beauty is not created at the expense of dignity but in celebration of it.
Our commitment to community goes further. We actively allocate part of our revenue to support social impact initiatives, including educational support, healthcare access, and relief programs for children and families in need. These efforts are driven by a simple belief: well-being is not just individual; it’s shared.
At Le Rustique, we are not only crafting products; we are building a culture of care where scent carries memory, and every act of giving becomes a ripple of kindness in the wider world.